ELASTRA’s mission is to provide companies building applications a way to radically innovate how they develop their products and deliver them on IT infrastructure. Our customers shorten their application life-cycles, and bring better products to market more quickly and efficiently, while gaining better utilization of both infrastructure software and hardware. We enable our customers to do this by significantly simplifying and automating how they architect, deploy, manage and pay for their database and application infrastructure. Our customers unlock the value of cloud computing by using virtualized hardware environments with cloud-provisioned database and infrastructure software that are easily configurable and do not require scripting, respond elastically to changing load and are delivered in the cloud with meter-based pricing. We believe wherever possible in leveraging industry-standard software and open software languages that our customers already know how to use and providing them with the flexibility of leveraging the cloud provider of their choice, be it public or their own private clouds or both. Ultimately, the end result is to make application operations as easy as uploading applications and instantly turning them on — while simplifying the complex process of architecting, scaling and managing the underlying infrastructure software and eliminating the capital-intensive investments dictated by traditional software and hardware pricing models.